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The advent and implementation of social media has provided state government with a highly public and powerful venue for connecting to our citizens. The State of Maryland is committed to developing an open and comprehensive relationship with our constituents through the extensive use of social media marketing. Social media thrives on conversation and interaction. These two way dialogues provide citizens with a feeling of buy followers for instagram ownership of their Maryland state government and a portal through which they can gain information and express their thoughts in a targeted setting. While as a state we are committed to participating in the social media world, it is essential that our departments and agencies incorporate social media tools into their communication activities in a thoughtful and strategic manner and by applying best practices. The guidelines presented are meant to assist the various departments as they move forward in their social media endeavors. Each department must introduce policies specific to their needs to ensure successful integration of social media into their marketing efforts.
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